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300,000th Freelander 2 built

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300,000th Freelander 2

Liverpool, UK, 3 May 2012 – Jaguar Land Rover employees at Halewood Operations in Merseyside have celebrated an important milestone achievement following the production of the 300,000th Land Rover Freelander 2.

Production of the Freelander 2 at Halewood Operations commenced in October 2006 and earlier this week the plant's 300,000th Freelander 2 was driven off the line. The vehicle is a 2.2 litre Diesel in Barolo Black and is destined for a customer inBrazil – one of the brand's fastest growing markets. Land Rover is the leading SUV brand in the country with around a 40% market share.

Halewood Operations Director Richard Else, said: "I'd like to congratulate the Halewood team for reaching this superb milestone and also sustaining the highest quality standards on Freelander 2, during the Range Rover Evoque launch period. Freelander was Land Rover's biggest selling model last year retailing around 52,000 units globally."

In the UK, the 2012 Freelander 2 is available with a refined 2.2 litre diesel engine offering two power outputs – the 190hp SD4 and the 150hp TD4. An eD4 two-wheel drive derivative gives increased customer choice and offers lower CO2 emissions at 158g/km and improved fuel consumption at 47.1mpg. With class-leading on and off-road performance, featuring Terrain ResponseTM, Hill Descent Control, a premium cabin, improved fuel economy and an affordable cost of ownership

1 millionth Discovery

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Land Rover Press pictures

The 1,000,000th Land Rover Discovery has been made at Jaguar Land Rover's Solihull Manufacturing Plant near Birmingham in theUK.

To celebrate this milestone and demonstrate the Discovery's class defining versatility and all-round capability, the 1,000,000th vehicle will now start a 'Journey of Discovery' from its birthplace in Birmingham to Beijing in China - one of Land Rover's fastest growing markets.

The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April.

The expedition also presents Land Rover with the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million (GBP) for the company's Global Humanitarian Partner, the International Federation of Red Cross and  Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project inUganda.

The Land Rover Discovery

Production of the 1,000,000th Land Rover Discovery comes 23 years after Land Rover introduced its original model. Since it first came to market as a third model to sit between the luxurious Range Rover and the rugged Defender, it has carved its own market segment and become an international success story.

Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from its West Midlands manufacturing base.

The Land Rover Discovery is one of the world's most practical vehicles - it can seat seven passengers, has a load space volume of up to 2,500 litres and is packed with technology including Land Rover's award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.

The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company's Solihull operations. The facility now employs around 6,000 people following a recruitment drive launch six month ago, boosting the workforce by 20% to support its expansion plans.

Alan Volkaerts, Operations Director,Solihull Operations said: "Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I'd like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.

I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here at Solihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years."

The Expedition

  • The 'Journey of Discovery' began today at a special event for employees at Jaguar Land Rover's Solihull manufacturing facility, where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers.  All of whom have put their faith in the Discovery in some of the world's most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.

The challenge follows in the tyre tracks of 'The First Overland Expedition' of 1955, in which a team in Series 1 Land Rovers set out from Birmingham to Beijing. That expedition had to divert to Singapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover's major markets including the UK,Russia and China.

Phil Popham, Group Sales Operations Director., Jaguar Land Rover said: "Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 8,000 miles, and it's a fitting initiative to celebrate the one millionth vehicle." 

The £1million fundraising challenge

With a £1 million target, the 'Journey of Discovery' is Land Rover's most ambitious fundraising project to date. It will support IFRC and their water sanitation project in Uganda. This is in addition to the three-year global initiative "Reaching Vulnerable People Around the World".  This initiative, launched in 2010, provides additional support for IFRC programmes in over 15 countries worldwide.

Mark Cameron, Land Rover Global Brand Extension Director said: "Land Rover is delighted to launch the One Million Pound fundraiser in aid of the IFRC - an organisation we have had a relationship with since 1954. The funds will be used directly by the IFRC, over a three-year period and will be donated to a water sanitation project inUganda, with over 45,000 beneficiaries."

Bekele Geleta, Secretary-General of the IFRC said: "Lack of safe water is the most common and preventable underlying cause of disease in the world today and Uganda is one of the countries worst affected. The International Federation of Red Cross and Red Crescent Societies (IFRC) are working inUgandato provide safe water and sanitation, reaching 90,000 in the last four years. This joint initiative between the IFRC and Land Rover aims to reach an additional 45,000 people in Uganda."

We are aiming to raise £1,000,000 for the International Federation of Red Cross and Red Crescent Societies' water and sanitation project in Uganda. For more information please visit www.landrover.com/million

1,000,000th disco

1,000,000th Discovery at Solihull alongside Nigel's Defender 90 - Picture by Nigel Linton

TACR1 and TACR2

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We're looking to find out  more about the TACR 1, TACR 2 and Commando Land Rover models. If you can help with pictures or information, please get in touch at This email address is being protected from spambots. You need JavaScript enabled to view it. Commando

DC100 and DC100 Sport Indian Debut

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Land Rover press release

Land Rover Defender Concept 100 and Defender Concept 100 Sport make Indian debut at New Delhi Auto Expo

 

New Delhi Auto Expo, Thursday January 5, 2011: Today, Land Rover’s Defender Concept 100 and Defender Concept 100 Sport will make their Indian debut at the New Delhi Auto Expo 2012. These concepts investigate the potential design direction for a replacement for the iconic Defender.

 

John Edwards, Land Rover Global Brand Director said: "The Defender has always been at the heart of the Land Rover Brand and single-handedly defines our go-anywhere, can-do spirit. Our ambition is to create an all new Defender for a global market that remains absolutely faithful to its original DNA: tough, versatile, durable and capable. At the same time, it will be developed for the 21st century and adaptable for the needs of future generations.

 

"Our intention is to introduce the all new Defender in the middle of the decade - there's a lot of work to do to meet these dates and our concepts are just the start of the journey. We are here in India to showcase the Defender Concept 100 and Defender Concept 100 Sport."  

 

Capturing the rugged, dependable and adventurous spirit of the original, the Defender Concept 100 and Defender Concept 100 Sport are intended to showcase the potential breath of capability for the future Defender family. Evolved since their unveiling at the Frankfurt Motor Show in September 2011, the concepts now ride on optimised off-road 20-inch alloy wheels shod with Cooper all-terrain tyres.

 

Shown for the first time in Firenze Red paint with a white roof, the Defender Concept 100 re-invents the essential Defender design cues for the 21st century. These include short overhangs for extreme approach and departure angles, vertical panels, an upright windscreen and strong shoulder line for visibility and ease of positioning and, of course, the honest Defender ‘face’ with its signature round lamps and prominent grille, incorporating a winch.

 

Also in Firenze Red, the Defender Concept 100 Sport takes all these key design cues and adds to them the spirit of freedom first embodied by the early canvas-roofed Land Rovers with their fold-down windscreens to create a concept bursting with California cool.

 

Core Land Rover attributes of capability and versatility are underpinned in both concepts by a suite of innovative off-road technological aids that reduce the workload on the driver.

 

Foremost of these is the next generation of Land Rover’s acclaimed Terrain Response system which will optimise the car for any conditions without driver pre-selection. In addition, a new Terrain-i system creates an intelligent map of the topography in front of the car and displays it as a 3D visualisation. Terrain-i automatically identifies potential hazards and suggests alternative routes. In urban environments the same system is able to identify pedestrians and hazards with great accuracy.

 

A new Wade Aid system utilises sonar sensors mounted in the bumpers and wing mirrors to measure water depth. As with Terrain Response, Wade Aid will optimise the car for water crossings by closing body vents, raising the ride height, selecting a low gear and advising on the safest speed.

 

Sustainability has always been a Land Rover hallmark – more than three-quarters of the almost two million Defenders made are still doing regular duty – and the Defender Concepts extend this commitment with new technologies that will reduce their environmental impact. The first is an intelligent Twin-Solenoid Stop/Start system mated to the latest eight-speed automatic gearbox, both of which have been designed with future hybridisation in mind. Second is the unique Driveline Disconnect system, which sends power to the front-axle only unless conditions demand all-wheel drive. Unlike conventional systems, this physically, rather than electronically, decouples the rear-axle to reduce friction losses but can reengage drive almost instantaneously.

A Short History

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Maurice Wilks, Rover's chief engineer and brother of company Chairman Spencer Wilks, used an army surplus Jeep on his estate in Anglesey, North Wales. It was this vehicle which inspired the notion of producing an adaptable workhorse for farmers, and very soon the first prototype 'Land Rovers' (based on the WWII Willys Overland Jeep) including the centre-steer prototype, were built. The Rover car company only thought it had found a short-term solution to post-war shortages: The Land Rover's body was made of 'Birmabright' aluminium alloy at a time when steel was in short supply. But over 60 years later, Land Rovers continue to be produced for customers around the world, and the 4x4 utility vehicle is a much copied concept.

 

Land Rover Centre Steer Prototype
Land Rover Centre Steer Prototype.

Land Rover Centre Steer Prototype Land Rover Centre Steer Prototype

Land Rover Centre Steer Prototype
Land Rover Centre Steer Prototype.

1948 to 1958

Series I Land Rover
The 80 inch SWB Land Rover, with a 1.6 litre petrol engine, made it's world debut at the Amsterdam motor show 30 April 1948. It featured full-time 4WD with a front free-wheel mechanism which could be locked by a "ring-pull" control. The headlights were mounted behind the radiator grille, which made them hard to clean. The side lights were mounted on the bulkhead.
1949: 80 inch Station-wagon model.
1949: Headlights "through" the radiator grille.
1950: Selectable 2WD or 4WD - the free-wheel mechanism is dropped.
1951: 2.0 litre petrol engine. 80 inch station wagon discontinued.
1952: Exterior door handles, new inverted-T radiator grill, side lights on wings.

50,000th Land Rover
50,000th Land Rover. Exact Date Unknown.

1952 May: Land Rover signs a licence deal with Minerva of Belgium.
1953: Tempo of Germany begin building 'Tempo Land Rovers' under licence.
1953: 107 inch model introduced; SWB lengthened to 86 inches.
1954: Station wagon reintroduced.
1954 Autumn: 100,000th Land Rover produced.
1955: 10-seater LWB station wagon introduced.
1956: Wheelbases increased by 2 inches (88 inch and 109 inch), except 107 inch Station Wagon.
1956: Land Rover signs a licence deal with Metalurgica de Santa Ana, Spain.
1957: Optional 2.0 litre diesel engine. Fully-floating half shafts on LWB.

1958 to 1961

Series II Land Rover

1958: (April) Series II introduced with 2.25 litre petrol engine.
Some early machines had the old 2 litre petrol engine fitted.
1958: Austin launch their Series I look-alike, the Austin Gipsy.
1959: 109 inch 10 seater station wagon introduced.
1959: November, 250,000th Land Rover produced.

250,000th Land Rover
250,000th Land Rover.

1961 to 1970

1961: 2.25 litre diesel engine introduced.
1961: Series IIA Land Rover introduced, with 2.25 litre petrol or 2.25 litre diesel engine.
1962: 12-seater LWB station wagon
1962: Forward Control Land Rover introduced.
1965: (approx) prototypes of the Military Lightweight produced.
1966: Optional 2.6 litre 6 cylinder petrol engine on LWB and FC.
Improved FC (series IIb).
1966: 500,000th Land Rover produced.

500,001st Land Rover
500,001st Land Rover.

1967: New dashboard, single concealed wiper motor.
1968: Headlights move to wings on export models.
1968: Military Lightweight 88 inch air-transportable released.
1968: Land Rover Becomes part of the British Leyland Motor Corporation (B.M.C.).
1968: Austin (also now part of B.M.C.) cease production of the Gipsy.
1969: Stronger Salisbury rear axle on 6 cylinder models.
1970: Headlights move to wings on all models.
1970: Range Rover released.

1971 to 1979

Series III Land Rover

1971: (Oct) Series III introduced. New all synchromesh gearbox.
1971: 750,000th Land Rover produced.
1972: Stronger Salisbury rear axle standard on all 109 inch models.
1972: Series III version of the Military Lightweight introduced.
1972: Military 101 inch Forward Control production begins - 3.5 litre V8 petrol engine, LT95 4-speed gearbox, permanent 4WD.
1974: End of 'Land Rover' imports into USA (Range Rover imports started 1987).
1976 June: 1,000,000th Land Rover produced.

1,000,000th Land Rover
1,000,000th Land Rover.

1979 to 1989

1979: Land Rover Stage 1, leaf-sprung LWB (109 inch), 3.5 litre V8, LT95 4-speed gearbox, permanent 4WD.
1981: Camel Trophy switches to Land Rover products - Range Rover in this instance.
1981 Late: Stage 1 Hi-Capacity Pickup introduced.
1983: Land Rover 110, coil sprung, LWB (110 inch)
1984: Land Rover 90, coil sprung, SWB (actually 92.9 inches).
1985: Land Rover Stage 1 production ends - the last of the series Land Rovers.
1987: Land Rover signs a licence deal with Turkish company Otokar.
1988: British Aerospace buys Rover Group for £150 million.
1989: Land Rover Discovery Launched.

G-WAC Discovery - one of the press launch vehicles
A G-WAC Discovery.

1989 Dec: Rover announced that the hyphen in Land-Rover was being dropped.

1990 to 1999

1990: Camel Trophy adopts the Land Rover Discovery.
1990: Land Rover Defender 90, Defender 110, Defender 130, including crew cab introduced. (new marketing name for updated Land Rover 90 / 110 / 127).
1994 11 Jan: Last 2-door Range Rover built.
1994: Rover Group sold to BMW.
1994 Sept: New Range Rover (P38) released. Original Range Rover continues as the Classic.
1996: UK Ministry of Defence orders 8000 Land Rover Defender XD110 and XD90 (XD - eXtra Duty) (a.k.a. WOLF) 4WDs to be delivered 1996-2000, and 800 Defender XD130 ambulances.
1996 Feb: Last Range Rover Classic built.
1997: Modern, small Land Rover, code name CB40, finally revealed and christened Freelander. On sale in UK late 1997. Also used in the 1998 Camel Trophy.
1998 Sept: Updated Discovery 2 launched (5 September) - 4.0 litre V8i petrol or 2.5 litre 5-cylinder Td5 diesel, longer and wider than Discovery 1.
1999 Sept: BMW states that the 'Rover Group' name is to disappear.

2000 to 2009

2000 March: BMW decides to sell Land Rover to Ford for about 2.7bn US dollars, and later Rover cars to a management group called 'Phoenix'.
2000, July 1: Ford takes control of Land Rover.
2001 late: New Range Rover III launched with all independent suspension, BMW V8 petrol and diesel engines.
2004: Discovery 3 (LR3 in some markets) Launched.
2005: Range Rover Sport released. Smaller than Range Rover III, based on Discovery 3s 'T5' chassis.
2005, April: Rover Cars close down, halting supplies of the 1.8 litre petrol engine for Freelander.
2005: Range Rover III engine options changed to Jaguar-derived 4.4 litre V8 petrol, giving 300 hp, and a supercharged version of the Jaguar 4.2 litre V8 developing 400 hp.
2006 June: Land Rover announce that Defender is reprieved to 2012, with a new (Ford derived) engine and upgrade package.
2006 June: Range Rover III gains a Twin-turbo V8 diesel engine option, TDV8.
2006 July: Freelander 2 (LR2 in some markets) is launched at the British International Motor Show in London.
2006 September: Defender's new 2.4 litre Euro IV engine (Ford DuraTorq / Puma) and trim package is announced on Defenders for 2007, extending the design life to 2012.
2007 March: Land Rover for sale?
Ford seeks buyers for Land Rover and Jaguar, on a backdrop of a third year of record sales for Land Rover.
2007, May 8: 4,000,000th Land Rover built, a Discovery 3 (LR3).
2007 November: Land Rover announced a special 60th anniversary Defender model, the Defender SVX. The SVX was available in 90 soft top and 90 station wagon versions, distinguished by unique silver SVX badges against metallic black paintwork and satin black graphic details, 'diamond-turned' five-spoke alloy wheels and clear LED rear lights. Only 200 were to be sold in the UK - 140 two-seater soft tops, and 60 of the four-seat station wagons.
2008: Land Rover's 60th anniversary year.
2008, January: LRX cross-coupe concept unveiled.
2008, March: Ford say Tata to Land Rover (and Jaguar) in a reputed £1.15 billion deal (2.3bn US dollars). Ford has agreed to continue supplies of engines and other technologies to new owner Tata Motors.
2009 LRX concept given production green light as a 'Baby Range Rover'.
2009 September: Discovery 4 launched on UK roads.
2009 Project 'Icon' revealed. This will be the eventual replacement for the much loved Defender, which is being killed off by new euro motoring design laws.
It is expected that the new vehicle will be based on the Discovery 3 (LR 3) / Range Rover Sport 'T5' chassis.

2010 -

2010 January: Chief executive of Jaguar Land Rover, David Smith, quits after union talks over plant closure break down.
2010 September 30th Land Rover unveils Range Rover Evoque at the Paris motor show.
2010 November 4th Land Rover celebrates production of it's millionth Range Rover.

1 millionth Range Rover

1 Millionth Range Rover (Land Rover Press Picture)

2011 August: Land Rover launches a new Euro V compliant 2.2 litre diesel engine for 2012 Defender models, extending Defender production for a few more years.
2011 September: Land Rover unveil a project icon concept vehicle, the "DC100" at the Frankfurt auto show, the Defender replacement is slated for release in 2015.

Forward Control

1962-1966: SIIa Forward Control 109 inch, 4-speed manual, 2.25 litre 4 cylinder petrol or diesel.
1966-1972: SIIb Forward Control 110 inch, 4-speed manual, 2.25 litre 4 cylinder petrol or diesel, 2.6 litre 6 cylinder petrol.
1972-1978: FC-101 Military Forward Control 101 inch, 4-speed manual, 3.5 litre V8 Petrol, Permanent 4WD.
Built in 4 main variants : GS (general service), Ambulance, Radio Body, Vampire.
(total production 2667)
1982: SMC launch Stage 1 based FC-82 Forward control.

Range Rover / Range Rover Sport /Evoque

1970: Range Rover - 3.5 litre V8 petrol engine, 100 inch wheelbase, 4-speed manual, full-time 4WD, locking centre diff, coil springs, self-levelling.
(On very early models the centre diff was also limited-slip but this feature was dropped as unnecessary.)
1981: 4 door Range Rover introduced.
1982: 3-speed auto option (various conversions before this).
1983: 5-speed manual gearbox.
1985: fuel-injected 3.5 litre V8 introduced.
1986: VM 2.4 litre 4-cyl turbo-diesel option.
1987: Imports into USA begin
1989: Imports into Canada begin
1989: 3.9 litre V8 introduced.
1990: VM 2.5 litre turbo-diesel option available.
1992: electronic air suspension, ABS, electronic traction control, silent chain transfer case with viscous coupling centre diff. (200Tdi engine replaces VM diesel option.)
1992: Vogue SE, 3.9 litre V8, 2540mm (100 inch), Vogue LSE, 3.9 litre V8, 2743mm (108 inch)(4.2 litre V8 in UK). Morse chain, or silent chain, transfer case with viscous coupling instead of diff' lock. Air suspension on top models.
1994: Driver and passenger air-bags. 300Tdi is the new diesel option.
1994 Sept 29: New Range Rover (P38) released, code name Pegasus) 108",
electronic air suspension, ABS, traction control, 5-speed manual transmission (R380) or 4-speed auto, semi-floating hubs, rear axle located by Panhard rod and composite radius arms (no A-frame), more rounded styling.
4.0 V8, base and SE.
2.5 TD, base and DSE, (6 cylinder BMW turbo diesel).
4.6 V8 HSE (automatic only).
1995: The original Range Rover continued as the Classic until its end was announced in November 1995.
1996 Feb: Last Range Rover Classic (No.317,615) made.
2001 late: New Range Rover III (L322) based on the BMW X5 with all independent suspension, BMW V8 petrol, and TD6, 6 cylinder diesel.
2002 January: Range Rover III at Detroit Motor Show.
2002, July 17: 500,000th Range Rover built (total of all models).
2005: Range Rover Sport released.
Smaller than Range Rover III, based around Discovery 3 chassis.
2005: Range Rover III engine options changed to Jaguar 4.4 litre V8 petrol, giving 300 hp, and a supercharged version of the Jaguar 4.2 litre V8 developing 400 hp.
2006 June: Range Rover III gains a Twin-turbo V8 diesel engine option, TDV8.
2010 September 30th: Land Rover unveils Range Rover Evoque at the  Paris motor show.
2010 November 4th: Land Rover celebrates production of it's millionth Range Rover.
September 2011: Evoque goes on sale in the UK.

Land Rover Discovery

1989: Land Rover Discovery is unveiled at the Frankfurt Motor Show, Tuesday 12 September.
Coil sprung, full-time 4WD, 5-speed manual LT77 gearbox, LT230T transfer case, locking centre diff, 100 inch wheelbase.
Initially 3.5 V8 and 2.5 (4cyl) Tdi, 2 door.
1993: 1994cc MPi petrol 4cyl option.
1994: 3.9 V8i and 2.5 (4cyl) Tdi, 2 door and 4 door, 5-speed manual (R380) and 4-speed auto, driver's air-bag and optional passenger air-bag.
1998 Sept: Updated Discovery 2, Code-name Tempest, finally launched (5 September) - 4.0 V8i or 5-cylinder Td5 diesel longer and wider than old car.
2004: Discovery 3 (LR3 in some markets) Launched.
Jaguar 4.4 litre V8 petrol, 2.7-litre V6 turbodiesel, 4.0-litre V6 petrol. Full-time four-wheel drive.
Both petrol derivatives are matched to a six-speed automatic ‘intelligent shift’ transmission, also available with the diesel though this has a six-speed manual as standard.

2009 September: Discovery 4 launched on UK roads.

Land Rover Freelander

1997: CB40 is revealed and named as Freelander
The new small Land Rover with monocoque (body shell) construction, transversely mounted engine and no low-ratio or "proper" transfer-case.
Nevertheless it takes on the Toyota RAV4 and Honda CR-V head-on in the lifestyle SUV market.
1.8i, petrol, 2.0di diesel 3 door Soft back, 3 door Hardback and 5 door Station Wagon options. Full time front biased 4WD.
2000 August: 2.5 V6 petrol and 2.0 Td4 diesel versions released.
2001: Freelander is launched in the US (but sales prove to be poor).
2004: Freelander removed from North American markets with the launch of Discovery 3.
2005, April: Rover Cars close down, halting supplies of the 1.8 litre petrol engine for Freelander.
2006: Freelander Replacement spy shots in the press.
2006 July: Freelander 2 (LR2 in some markets) is launched at the British International Motor Show in London.

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Land Rover - 50 years at Eastnor Castle

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Land Rover is celebrating 50 years of using the Eastnor Castle estate in Herefordshire as its centre for off road testing and development. Tucked away in rural Herefordshire, this historic piece of English countryside is still an important tool in the research and development of new Land Rovers as well as offering a completely unique Land Rover driving experience to members of the public.

In 1961, Land Rover first chose the 5,000 acre Eastnor Castle estate located near Ledbury, Herefordshire to assess the off-road credentials of their vehicles. Half a century on, the tradition continues, with Eastnor playing a pivotal role in the research and development of Land Rover's outstanding all-round capability and class-leading off road performance.

As well as the cars themselves, Eastnor has been instrumental in developing an impressive collection of Land Rover technologies; such as Anti-lock Brakes, Adjustable Air Suspension, Electronic Traction Control, Hill Descent Control and Terrain Response® - many of which were world firsts in the 4x4 sector.

The tradition of testing all Land Rover models at Eastnor continues to this day. The Range Rover Evoque was the most recent model to complete its off-road apprenticeship and a large part of the Evoque's technology, including MagneRide™, was proven on the estate, where ride dampers were tested extensively.

Terrain Response® offers drivers optimal vehicle set-up (electronic and mechanical), and performance, under a variety of off-road conditions.

Whether driving in mud, ruts, rocks, sand, grass, gravel or snow, Terrain Response® has the appropriate setting, and will optimise ride height, engine torque Response®, Hill Descent Control, Electronic Traction Control and transmission settings, ensuring a safe and controlled passage across any terrain. The Eastnor estate provides the ultimate test for all these conditions and is instrumental in the continuing development of this technology.

Eastnor has been used as not only an ideal off-road engineering ground, but since 1989, as an off-road learning centre for the emergency services, explorers, humanitarian societies such as the British Red Cross and, more recently, the general public.

Customers and fans of the brand can now book drive experience days to hone their on and off-road driving skills with tuition from a team of highly qualified Land Rover Experience instructors. Eastnor is one of over 30 centres around the world, and hosts over five and a half thousand visitors every year participating in half or full days, beginner and intermediate training as well as exciting night drives. Over a third of these visitors have travelled from overseas, keen to experience Land Rover in its heartland.

Land Rover - 50 Years at Eastnor Castle

   
   
   
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